Cash point entrepreneurs are those who act in facilitating payment via mobile money service within the unbanked population. They are partner with the mobile phone operators, acting as an agent distributor to facilitate community’s lives by providing deposit, withdrawal and transfer of money through their kiosk that exist everywhere in the country. This study uses a qualitative approach with a case study design, in which researcher tries to identify the challenges faced by cash point entrepreneurs in Madagascar. Data collection techniques include participant observation, in-depth interviews, and documentation studies. The findings of this study can be described as follows. First, the importance of cash point entrepreneurs in developing economy: (1) working as a traditional bank agent; (2) improving access to financial services; (3) facilitate the deposit, withdraw and transfer of money; (4) supporting bill payments and marketplace purchases; and (5) financial resilience. Second, the challenges faced by cash point entrepreneurs in Madagascar: (1) internal factors such as financial limitation and wrong cash point store location; (2) external factors such as network error, lack of operator support, small commissions and rewards, and insecurity issue.

Keywords : Challenges; Mobile Money; Cash Point; Entrepreneurs.