- With India aiming towards US $5 trillion economy, it places a high priority on economic growth. The focus of Indian economy has been shifted towards industrialisation since second five years plan. With the increasing rate of Industrialisation and Start-ups, India is now leading with hundred plus Unicorns. This success has been reached by various policies like Make-in-India, Start-up India, Digitalisation. It has facilitated Ease of Doing Business (EODB) in the country. It is a measure which shows how difficult or easy to operate any business in a business environment. This study has tried to find out what are the various problems and challenges of EODB in UP. We have also analysed, what factors have made UP to jump up at the second position in EODB ranking and what factors have made UP a safer place for investment in industries. The study also shows the index of EODB given by world bank and India’s position in it.

Keywords : EODB, EODB Index, Economic Growth, Industrialisation, Unicorn