Authors :
Ika Mustika; Gilang Lorosae
Volume/Issue :
Volume 5 - 2020, Issue 7 - July
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3kucGNX
DOI :
10.38124/IJISRT20JUL742
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
This study aims to analyze the Influence of
Brand Image, Price, and Promotion to Consumer
Decision at PT Bank Negara Indonesia (Persero) Tbk
UI Depok Branch. The method used in this research is
by randomly distributing questionnaires to consumers
in PT Bank Negara Indonesia (Persero) Tbk Branch of
UI Depok have obtained mortgage financing. The
analytical tool used is Multiple Linear Regeresi, the
result of this research indicates that the significant
positive effect on consumer decision, brand image has a
significant positive effect on consumer decision, the
price has a significant positive effect on consumer
decision and the promotion has a significant positive
effect on consumer decision.
Keywords :
Brand Image, Price, Promotion, and Consumer Decision
This study aims to analyze the Influence of
Brand Image, Price, and Promotion to Consumer
Decision at PT Bank Negara Indonesia (Persero) Tbk
UI Depok Branch. The method used in this research is
by randomly distributing questionnaires to consumers
in PT Bank Negara Indonesia (Persero) Tbk Branch of
UI Depok have obtained mortgage financing. The
analytical tool used is Multiple Linear Regeresi, the
result of this research indicates that the significant
positive effect on consumer decision, brand image has a
significant positive effect on consumer decision, the
price has a significant positive effect on consumer
decision and the promotion has a significant positive
effect on consumer decision.
Keywords :
Brand Image, Price, Promotion, and Consumer Decision
