In 4.0 time era, millennial generation became
a potential market for Indonesian tourism today and
during the next 10 years, one of the attractions of a
rural tourist for millennial generation is their homestay.
Apart from offering lower prices, homestays also
provide opportunities for tourists to get to know more
about the culture and habits of local residents. Seeing
this, this study was made to ascertain the interests of
urban communities in Indonesia and Jakarta to stay at
homestays in the village with the Transactional Interest,
Refrential Interest, Preferential Interest and
Explorative Interest variables.
The research method used is descriptive research
with a quantitative approach on a social media-based
survey with 707 respondents (probability sampling).
Data processing methods used are validity, reliability
and statistical descriptive testing.
The results of the study stated that the majority of
respondents were Y generation aged 20-30 years
(42.6%), women (58.8%), had worked (45.3%),
frequency of vacationing twice a year (36.4%),
vacationing with families (67.9%) with fixed
destinations in Indonesia (78.9) and beach tourism
objects (35.4%). Reliability Test and Validity Test of
each item questionnaire declared reliable and valid.
Respondents expressed interest in staying in homestays
in the village with Transactional Interest (3.0806) and
Preferential Interest (3.0). However, interest in staying
at a homestay is not the first choice for respondents
(3.0375), because they will first choose their destination
object (beach is the highest) and then they think of
accommodation in the form of a homestay, even though
it still makes them interested in staying, Explorative
Keywords : homestay, Transactional Interest, Refrential Interest, Preferential Interest and Explorative Interest.