HOMESTAY in Rural Tourism, is it Attractive for Urban Communities in Indonesia?

Authors : Surya Fadjar Budiman, Lestari Ningrum

Volume/Issue : Volume 4 - 2019, Issue 11 - November

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In 4.0 time era, millennial generation became a potential market for Indonesian tourism today and during the next 10 years, one of the attractions of a rural tourist for millennial generation is their homestay. Apart from offering lower prices, homestays also provide opportunities for tourists to get to know more about the culture and habits of local residents. Seeing this, this study was made to ascertain the interests of urban communities in Indonesia and Jakarta to stay at homestays in the village with the Transactional Interest, Refrential Interest, Preferential Interest and Explorative Interest variables. The research method used is descriptive research with a quantitative approach on a social media-based survey with 707 respondents (probability sampling). Data processing methods used are validity, reliability and statistical descriptive testing. The results of the study stated that the majority of respondents were Y generation aged 20-30 years (42.6%), women (58.8%), had worked (45.3%), frequency of vacationing twice a year (36.4%), vacationing with families (67.9%) with fixed destinations in Indonesia (78.9) and beach tourism objects (35.4%). Reliability Test and Validity Test of each item questionnaire declared reliable and valid. Respondents expressed interest in staying in homestays in the village with Transactional Interest (3.0806) and Preferential Interest (3.0). However, interest in staying at a homestay is not the first choice for respondents (3.0375), because they will first choose their destination object (beach is the highest) and then they think of accommodation in the form of a homestay, even though it still makes them interested in staying, Explorative interest (2.8769).

Keywords : homestay, Transactional Interest, Refrential Interest, Preferential Interest and Explorative Interest.


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