:The purpose of the study is to explore the
healthcare awareness of the rural inhabitants of the
Balasore district. It also assesses the healthcare
information needs, satisfaction about healthcare services
and programs, channels through which health
information is disseminated, and challenges they have
faced concerning health care services in the absence of
proper health information services.
Methodology/Approach:A survey was conducted in the
rural area of the district through a structured
questionnaire to study the behavior of the rural
inhabitants(N = 240)concerning healthcare services. The
dare is analyzed by applying inferential statisticsChiSquare (χ2
) test with the help of ‘Sigma-Plot’software.
Results:The authors found thattherural people belong to
the higher income group and literates are more
conscious than the lower income group and illiterates
regarding health information’s impact on a healthy life.
Conclusion:There are inadequate facilities in the district
concerning disseminating health information services,
and most rural people are not conscious of it. The
government should avail the facilities of health
information services in rural areas of the district and
create awareness among the rural inhabitants to use the
services for the sustainability of healthy life
Keywords : Public Health, Health Information, Health Information Service, Rural Health, Health Information Seeking Behavior, Healthcare Awareness.