Authors : Dr. M Vanishree; Varshini

Volume/Issue : Volume 9 - 2024, Issue 6 - June

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Google Scholar : https://tinyurl.com/3s9yrd8r

Scribd : https://tinyurl.com/76ct4hzp

DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUN1963

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Abstract : This study explores the interplay between organizational learning (OL) and organizational innovativeness (OI) within the automotive sector. Drawing on a sample of 120 employees, it employs causal and cross-sectional methods to examine how OL predicts OI and whether these dynamics vary by employee designation and gender. Findings reveal a significant positive relationship between OL and OI, with OL explaining 97.4% of the variance in OI. The study underscores the critical role of continuous learning in fostering innovation and maintaining competitive advantage in dynamic industries.

Keywords : Organizational Learning, Organizational Innovativeness, Automotive Industry, Introduction.

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