Authors : Sashya Siddhartha

Volume/Issue : Volume 9 - 2024, Issue 8 - August

Google Scholar : https://tinyurl.com/4e9djvrs

Scribd : https://tinyurl.com/mse98wc8

DOI : https://doi.org/10.38124/ijisrt/IJISRT24AUG1427

Abstract : In 2005, Procter & Gamble (P&G) acquired Gillette for $57 billion, marking a significant milestone in consumer goods history. This analysis explores Gillette's strategic expansion into India, leveraging Porter's Diamond Model and Dunning's Eclectic Paradigm to evaluate its success and challenges. The study delves into the skilled workforce, local manufacturing, and innovative marketing strategies that facilitated Gillette's penetration into India's diverse and rapidly urbanizing market. Through local R&D and collaborations with e- commerce platforms, Gillette tailored its products to Indian consumer preferences, achieving substantial market share. The frameworks reveal how Gillette's global efficiency and local responsiveness enabled it to thrive amidst intense competition. The paper concludes with recommendations for sustaining this success through continuous innovation, vigilant market monitoring, and eco-friendly practices, while suggesting the applicability of these insights to other emerging markets.

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