The study was undertaken to understand the marketing channel, scenario of fish market, profitability of fish marketing channel and socio-economic condition of fishermen of Mohipur Bandor in Bangladesh. Questionnaire interview and focus group discussion (FGD) were employed to gather information from fishermen, stockists, wholesalers and retailers who were regulating the fish marketing channel collectively. The marketing channel of Mohipur Bandor consist of four types of people as fishermen, stockists, wholesalers, retailers and after that the ultimate consumer. There is variation in profits earned by various types of assemblers due to imposing stockist’s commission on selling fish in the secondary markets. At the time of fishing season, all parties are get acceptable profit but at the time of off season all parties are face some problem to maintain their livelihood except stokists. Socio-economic condition of retailers are very poor as they earn small profit from their business in fishing season but in off season they need to switch another profession. Concerning the distribution of coastal and marine fish, marketing system is yet to be developed in Mohipur Bandor. Primary markets should be free from the control of stockists to make the market competitive. Fishermen association should be established to get proper price of their fish.

Keywords : Fish, Fish Marketing, Wholesaler, Retailer, Protein, Consumer.