Authors :
Symeon Mandrinos
Volume/Issue :
Volume 6 - 2021, Issue 10 - October
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/2XPQTKa
Abstract :
This study focuses on the context of FastMoving Consumer Goods and Protected Designation of
origin firms, an area partially examined by a few
investigations in international business submissions. Our
study investigates small/medium and large firms to
gauge the efficacy of export determinants that influence
the export process of the Protected Designation of origin
firms. Using semi-structured in-depth interviews, we
explore a number of export firms in the European Union
Protected Designation of origin context. Results
demonstrate that Protected Designation firms' export
behavior is influenced by the Managerial,
Organisational, Product, and Finance export
determinants and play an important role in their
internationalisation process.
Keywords :
European Union; Fast Moving Consumer Goods; Firm Specific Determinants; Protected Designation of Origin.
This study focuses on the context of FastMoving Consumer Goods and Protected Designation of
origin firms, an area partially examined by a few
investigations in international business submissions. Our
study investigates small/medium and large firms to
gauge the efficacy of export determinants that influence
the export process of the Protected Designation of origin
firms. Using semi-structured in-depth interviews, we
explore a number of export firms in the European Union
Protected Designation of origin context. Results
demonstrate that Protected Designation firms' export
behavior is influenced by the Managerial,
Organisational, Product, and Finance export
determinants and play an important role in their
internationalisation process.
Keywords :
European Union; Fast Moving Consumer Goods; Firm Specific Determinants; Protected Designation of Origin.
