Firm Specific Determinants in International Business


Authors : Symeon Mandrinos

Volume/Issue : Volume 6 - 2021, Issue 10 - October

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/2XPQTKa

This study focuses on the context of FastMoving Consumer Goods and Protected Designation of origin firms, an area partially examined by a few investigations in international business submissions. Our study investigates small/medium and large firms to gauge the efficacy of export determinants that influence the export process of the Protected Designation of origin firms. Using semi-structured in-depth interviews, we explore a number of export firms in the European Union Protected Designation of origin context. Results demonstrate that Protected Designation firms' export behavior is influenced by the Managerial, Organisational, Product, and Finance export determinants and play an important role in their internationalisation process.

Keywords : European Union; Fast Moving Consumer Goods; Firm Specific Determinants; Protected Designation of Origin.

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