Authors : Varshini V G

Volume/Issue : Volume 10 - 2025, Issue 3 - March

Google Scholar : https://tinyurl.com/yfbf78na

Scribd : https://tinyurl.com/86raamjx

DOI : https://doi.org/10.38124/ijisrt/25mar105

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This research paper examines the effects of financial technology [FinTech] on traditional banking system and the customer experience in the contemporary financial landscape. As technological innovations continue to revolutionise the banking sector, this study explores the challenges faced by traditional banking institutions and the users in adapting to the FinTech. The literature review spans key publications from the past decade, analysing the various impacts and changes that FinTech has on traditional banking. The discussion involves technological disruptions, changes in customer expectations, and the future predictions. The synthesis of findings indicate that FinTech is not merely a disruptor but a catalyst for innovation within the banking industry. Additionally, it explores how FinTech facilitates enhanced customer experiences, and increased efficiency. Also, the study investigates potential risks and challenges faced by the users. Furthermore, the research helps in understanding the future financial landscape. it helps in providing insights into the adaptive strategies necessary for banks to survive in the era of technological disruption.

Keywords : FinTech, Traditional Banking, Financial Technology, Banking, Technological Disruption.

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