Authors : Senthamizh Selvi P.; Nandhini N.; Dhina P.; Narasimmaraja K.; Sham B.; Nithish Raj M.; Sivasankar S.

Volume/Issue : Volume 11 - 2026, Issue 7 - July

Google Scholar : https://tinyurl.com/2s32kdn4

Scribd : https://tinyurl.com/yc6wb7vd

DOI : https://doi.org/10.38124/ijisrt/26jul491

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : The growing participation of Generation Z in financial markets has highlighted the importance of understanding the factors influencing their investment behaviour. Financial literacy plays a crucial role in enabling individuals to make informed investment decisions; however, knowledge alone may not be sufficient to encourage effective financial actions. This study aims to examine the relationship between financial literacy and investment behaviour among Generation Z investors in India, with financial self-efficacy considered as a mediating factor. The study explores whether confidence in managing financial matters strengthens the influence of financial knowledge on investment decisions. A structured questionnaire will be used to collect data from Generation Z investors across India, and the collected data will be analysed using appropriate statistical techniques such as reliability analysis, correlation analysis, and structural equation modelling. The study is expected to provide insights into how financial knowledge and psychological confidence collectively shape investment practices among young investors. The findings will contribute to behavioural finance literature and offer practical implications for financial institutions, educators, and policymakers in designing effective financial literacy initiatives to promote responsible investment behaviour among India's emerging generation of investors.

Keywords : Financial Literacy, Investment Behaviour, Generation Z, Financial Self-Efficacy, Behavioural Finance, Investment Decision-Making.

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