Good financial behavior is needed nowadays to face an era where spending money or saving money is straightforward. Generation Z is a consumptive generation, so this study aims to determine the financial behavior of generation Z. The sample used in this study were 200 respondents. Data analysis techniques using Structural Equation Modeling (SEM) Partial Least Square. The results showed that financial literacy affected financial behavior through financial attitude.

Keywords : Financial Literacy; Financial Attitude; Financial Behavior