Agriculture is Nueva Ecija's primary industry, which has become the Central Luzon Food Bowl and Rice Granary. Rice, corn, onion, garlic, melon, and mango are direct agricultural products. This paper aims to describe the status and challenges encountered among selected farm owners in Bongabon, Nueva Ecija in the Philippines. The study assessed the status and challenges of farm operations regarding the marketing, technical/ production, management, andfinancial aspects. The descriptive method was used in this study. The study used research methods for data collection purposes, such as open-ended questions, survey questionnaires, and interviews. The study was carried out in Bongabon, Nueva Ecija, with the following barangays: Lusok, Sitio, Calisitan Curva, Tugatog, and Larcon. Forty (40) farmer owners were selected as the respondents of this study. As to the status of farm operations in the marketing aspect, the study revealed that farm products were sold to direct buyers with lesser selling expenses than in a sales agent. In the production aspect, the farm owners were still in the traditional farming method, but only a few were modern. Inbred type of seed was more preferred by the farm owners in rice farming, while red onion seed was chosen in onion farming. Wheel tractors and rotavator were used for the cultivation of land and means of transportation. In the management aspect, farmers usually hire four farmworkers to do tasks such as fertilizing and spraying pesticides. In the financial part, farmer-owners sourced capitalization from their savings, lending institutions, and cooperatives. As to problems encountered, the study revealed that flood, lack of water system, an outbreak of insect and pests, and plant diseases affected the quality of output in the marketing aspect. While the failure of machinery and equipment, which resulted in repairing expenses and increasing the cost of farm inputs, is the main problem encountered by the farm owners in the production aspect. Skills of farmworkers were the main problem when it comes to the management aspect. Farm owners' financial problems were insufficient capital, rising input costs, limited government support, high interest on collateralized loans, limited credit institutions offering agricultural loans, unpaid loan balances, and bankruptcy.It is recommended that the government should continue to concentrate on improving support programs for the competitiveness of the farming sectors regarding inputs and production methods, farm-tomarket roads, trading centers, training programs, financial assistance, and access credit to farmers

Keywords : Farm, Farm Business, Agriculture, Business, Status, Challenges.