This type of qualitative research through
phenomenological approach, as for the results of the
study shows that the concept of online business is very
profitable because in the marketing aspect does not
require providing a place to be guarded at all times, .
The clothing business is the most in-demand business for
women, especially those with large capital. Because the
appearance of fashion will support one's appearance to
be more interesting and become a trend setter in the
community. Since the presence of social media is not
only used to communicate or just exist, but can sell in
order to get the integrity of online shopping fashion
activities is a new form of communication that does not
require face-to-face communication, but can be done
separately from and to the rest of the world through
notebook media, computers, or mobile phones connected
to Internet access services, so that in its activities
business has a reach and market share of consumers in
the country even abroad.
Keywords : Online, Business, Communication, Services, Technology.