Factors that Influence Customers' Interest in Saving Btpn Jenius Digital Savings in Tangerang Area


Authors : Siti Nur Aeni; Dr. Mirza ST, MM

Volume/Issue : Volume 6 - 2021, Issue 3 - March

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3eacSRF

This research is intended to find out and analyze the factors that affect BTPN customers in The Interest of Saving Digital Jenius. Multiple linear regression analysis is used to test four free variables namely Motivation, service quality, trust and personal knowledge of saving interests. The research data came from 200 respondents of BTPN bank customers living in Tangerang Area area. The results showed that the quality of services and personal knowledge positively affects the interest in digital saving while, motivation and trust have a significant negative effect, on the interest of digital saving BTPN Jenius. Motivation and trust will hinder the occurrence of customers in the interest of saving digitally. Onthecontrary, kualiats of services and personal knowledge will actually support positively on the interest of saving digitally

Keywords : motivation, quality of trust services and personal knowledge.

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31 - May - 2022

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