Authors :
Ravneet Kaur; Shefali Mody; Yashkumar Girdharlal Kamani; Tirth Dave; Sumitaksha Banerjee; Arens Jean Ricardo Médéus
Volume/Issue :
Volume 8 - 2023, Issue 6 - June
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/2dub68cj
DOI :
https://doi.org/10.5281/zenodo.8142835
Abstract :
Social media has emerged as a powerful tool for
disseminating health information, offering cost-effective
opportunities for information access and engagement.
With the increasing need to raise awareness about health
issues and promote healthy lifestyles, leveraging social
media platforms has become crucial. This study focuses
on the utilization of social networking platforms for
disseminating information on World Health Day 2023,
aiming to explore its potential benefits and drawbacks.
Methods:
The study employed a qualitative research design
and included social networking platforms such as
Facebook, Twitter, Instagram, YouTube, and TikTok.
Data collection was conducted by considering social
media posts from 01/04/2023 to 14/04/2023. Inclusion
criteria encompassed platforms commonly used for
health-related information dissemination, public
accounts promoting health-related information, and
platforms used for disseminating World Health Day-
related content. Exclusion criteria excluded private
accounts and platforms not commonly used for health-
related information dissemination.
Results:
The study conducted a content analysis to
categorize the content based on themes, topics, and types
of messaging. Quantitative analysis methods, including
descriptive statistics and regression analysis, were used
to explore relationships between content types and
indicators of engagement. Qualitative analysis provided
a deeper understanding of the messages and themes
conveyed through different media forms. The study
found that images were the most widely shared content
type, followed by videos, links, tweets, and gifts. The
World Health Organization (WHO) had the highest
number of subscribers across Twitter, Instagram, and
Facebook, followed by UNICEF and the United Nations.
Facebook had the largest number of subscribers among
the organizations. Twitter was the most utilized platform
for sharing information, followed by Facebook.
Instagram exhibited the highest level of engagement.
Conclusion:
This study sheds light on the utilization of social
networking platforms for disseminating health-related
information on World Health Day 2023. The findings
suggest the effectiveness of images in capturing audience
attention and the significant online presence of
organizations like WHO and the United Nations. The
study also highlights the growing influence of newer
platforms like Instagram. The insights gained from this
research provide recommendations for improving the
use of social media in future health promotion efforts,
emphasizing the importance of collaboration among
influencers and policy development to enhance global
healthcare awareness.
Keywords :
World Health Day; Social Media; Social Networking.
Social media has emerged as a powerful tool for
disseminating health information, offering cost-effective
opportunities for information access and engagement.
With the increasing need to raise awareness about health
issues and promote healthy lifestyles, leveraging social
media platforms has become crucial. This study focuses
on the utilization of social networking platforms for
disseminating information on World Health Day 2023,
aiming to explore its potential benefits and drawbacks.
Methods:
The study employed a qualitative research design
and included social networking platforms such as
Facebook, Twitter, Instagram, YouTube, and TikTok.
Data collection was conducted by considering social
media posts from 01/04/2023 to 14/04/2023. Inclusion
criteria encompassed platforms commonly used for
health-related information dissemination, public
accounts promoting health-related information, and
platforms used for disseminating World Health Day-
related content. Exclusion criteria excluded private
accounts and platforms not commonly used for health-
related information dissemination.
Results:
The study conducted a content analysis to
categorize the content based on themes, topics, and types
of messaging. Quantitative analysis methods, including
descriptive statistics and regression analysis, were used
to explore relationships between content types and
indicators of engagement. Qualitative analysis provided
a deeper understanding of the messages and themes
conveyed through different media forms. The study
found that images were the most widely shared content
type, followed by videos, links, tweets, and gifts. The
World Health Organization (WHO) had the highest
number of subscribers across Twitter, Instagram, and
Facebook, followed by UNICEF and the United Nations.
Facebook had the largest number of subscribers among
the organizations. Twitter was the most utilized platform
for sharing information, followed by Facebook.
Instagram exhibited the highest level of engagement.
Conclusion:
This study sheds light on the utilization of social
networking platforms for disseminating health-related
information on World Health Day 2023. The findings
suggest the effectiveness of images in capturing audience
attention and the significant online presence of
organizations like WHO and the United Nations. The
study also highlights the growing influence of newer
platforms like Instagram. The insights gained from this
research provide recommendations for improving the
use of social media in future health promotion efforts,
emphasizing the importance of collaboration among
influencers and policy development to enhance global
healthcare awareness.
Keywords :
World Health Day; Social Media; Social Networking.
