Social networking has become the need of the
hour, especially amidst the uncertainty of the
pandemic.The distinguishing feature of this media is the
two-way, immediate communication it provides in
contrast to other channels of traditional media like
television and print, where interaction is only oneway.Due to these very advantages of the online world,
having a presence on social media has become a
rudimentary procedure for any organisation. This study
was descriptive in nature and aimed at exploring the
level of social networking addiction among working and
non-working women in the age group of 40 - 45 years in
Mumbai, Navi Mumbai, and Thane by the use of the
social networking addiction scale given by M.G.
Shahnawaz and Usama Rehman. The sample comprised
of 298 participants. The findings of the study provideda
rather interesting inference whichindicated a low level of
addiction among working and non-working women.
Overall these findings suggest that although the
addiction level in this age group is lower, there are also
no such significant differences seen between the
addiction level of working and non-working women.
Social media addiction, working, non-working, women, Mumbai, Navi Mumbai, Thane.