Exploring the Influential Factors of Online Consumer Shopping Habits and Intention in GCC Special Reference to Kingdom of Bahrain


Authors : Geetha G

Volume/Issue : Volume 5 - 2020, Issue 4 - April

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2KEZipN

Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods and services from a seller over the internet using a web browser. An online shopping system that allows the customer to submit online orders for items and presents display of items into a specific category of products to the customers’ .The customers can select from the category and put it into the cart. The order will stay into the cart up to the specified period of time into the product cart window. The online store helps the customer to browse the specific company’s products and services with photos along with the online price tag, which contains the product specifications and shipping charge details. The customers can choose their selected brands and can compare the price and other specifications with other dealers. If the customers are satisfied with the products they can go for final checkout of the products with a selected payment method ,like cash on delivery or using debit/credit cards

Keywords : Online shopping, buying behavior, consumers, Internet, online marketing, social media, Electronic questionnaire, E-commerce.

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