Authors :
Sandeep Solanki; Ahmad M.A. Ahmad Zamil; Nabil Mohmmed Al-Hazmi
Volume/Issue :
Volume 8 - 2023, Issue 6 - June
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/bd3t4pux
DOI :
https://doi.org/10.5281/zenodo.8073641
Abstract :
Main aim of the study is to explore significant
factors that will ensure customers to visit again to the
shopping mall for future purchases. In this context,
convenience and safety, variety of retail stores, perceived
value, tangible facilities, sensory stimulations, social
recreation, employee behavior and repeat visit intention
were the constructs identified after diligent literature
review. This research is exploratory in nature focusing
young Saudi customers.350 forms both online and
hardcopy were distributed. Effectively, 220 observations
were found normally distributed to be included in final
analysis, after excluding unfilled forms, missing datapoints, and outliers. Likert scale was used to measure
fifty items. Exploratory factor analysis performed for
grouping of variables and data reduction. Reliability
measures satisfactorily undertaken. Convergent validity
and discriminant validity of the constructs was
statistically established. Multiple regression applied to
comprehend the impact analysis of extracted variables
and test hypothesis thereof. Conclusively, perceived
value (veracious), sensory stimulation (vibes)and
employee behavior (savoir-faire) originated as positively
significant impact factors,on repeat visit intention
(convivial) of the young Saudi customers. The results
were found to be in tandem with recent studies.
Academicians can conduct cluster analysis for customer
segmentation with bigger sample size across age, income,
and regions. This study recommends mall managers to
develop competitive differentiated marketing strategies
to hold their customer’s footfall for a longer duration.
Limitations include difficulty communicating and
accessing the respondents and self-financing.
Keywords :
Shopping malls, retail marketing, variety of retail stores, perceived value, repeat visit intention
Main aim of the study is to explore significant
factors that will ensure customers to visit again to the
shopping mall for future purchases. In this context,
convenience and safety, variety of retail stores, perceived
value, tangible facilities, sensory stimulations, social
recreation, employee behavior and repeat visit intention
were the constructs identified after diligent literature
review. This research is exploratory in nature focusing
young Saudi customers.350 forms both online and
hardcopy were distributed. Effectively, 220 observations
were found normally distributed to be included in final
analysis, after excluding unfilled forms, missing datapoints, and outliers. Likert scale was used to measure
fifty items. Exploratory factor analysis performed for
grouping of variables and data reduction. Reliability
measures satisfactorily undertaken. Convergent validity
and discriminant validity of the constructs was
statistically established. Multiple regression applied to
comprehend the impact analysis of extracted variables
and test hypothesis thereof. Conclusively, perceived
value (veracious), sensory stimulation (vibes)and
employee behavior (savoir-faire) originated as positively
significant impact factors,on repeat visit intention
(convivial) of the young Saudi customers. The results
were found to be in tandem with recent studies.
Academicians can conduct cluster analysis for customer
segmentation with bigger sample size across age, income,
and regions. This study recommends mall managers to
develop competitive differentiated marketing strategies
to hold their customer’s footfall for a longer duration.
Limitations include difficulty communicating and
accessing the respondents and self-financing.
Keywords :
Shopping malls, retail marketing, variety of retail stores, perceived value, repeat visit intention
