Authors : Dr. Gowsya Shaik; Dr. K. Srikanth; K. Sudheer

Volume/Issue : Volume 10 - 2025, Issue 3 - March

Google Scholar : https://tinyurl.com/2jwmxzsz

Scribd : https://tinyurl.com/mr3p6jfw

DOI : https://doi.org/10.38124/ijisrt/25mar606

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Abstract : Mutual funds are collections of investor capital used to purchase stocks, bonds, and short-term debt. Considering the present study, it aims at investigating the factors which are influencing investor’s entry into the mutual fund market and to assess the impact of investor awareness on their investment insights. The first objective focuses on understanding how investors decide to enter the mutual fund market, with a particular emphasis on the role of available information, market trends, and financial advisors. In the context of investing in mutual funds, the second goal investigates the relationship between investors' level of knowledge and their capacity for making decisions. A sample of investors was surveyed and interviewed in order to gather primary data that shed light on their investment strategy and degree of awareness. The findings suggest that a higher level of investor awareness significantly enhances their ability to make informed decisions, while also influencing their confidence in entering the market. This study contributes to the understanding of mutual fund investor behaviour and offers practical recommendations for enhancing investor education and market participation.

Keywords : Mutual Fund, Risk and Return, Awareness, Investment opportunities, and Investors.

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