Authors :
Ellen Seasafira; Prasadja Ricardianto; Edhie Budi Setiawan; Siti Maimunah; Zaenal Abidin
Volume/Issue :
Volume 8 - 2023, Issue 1 - January
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3Jav4KF
DOI :
https://doi.org/10.5281/zenodo.7563899
Abstract :
The large number of business contact
termination phenomena over the past year became one
of the foundations of the study, while there were no
major problems underlying the termination of such
employment contracts. So a study is needed to find out
what can affect the level of customer loyalty in the
International Supply Chain Department. The study was
conducted with a total of 75 respondents. The data was
collected through an instrument on the questionnaire
whose results were changed based on the Likert scale
and tested first before analyzing the data using the path
analysis method. The results showed that operational
performance and the use of e-bussiness technology had a
significant positive influence on the implementation of
supply chain management. Furthermore, the
implementation of supply chain management in
accordance with operational performance and the use of
e-bussiness technology has an impact on increasing the
level of customer loyalty, so that the implementation of
supply chain management as an intervening variable is
proven to function to strengthen the influence of
operational performance and the use of e-bussiness
technology on customer loyalty.
Keywords :
operationalwork, use of e-Bussines technology, implementation of supply chain management, and customerloyalty.
The large number of business contact
termination phenomena over the past year became one
of the foundations of the study, while there were no
major problems underlying the termination of such
employment contracts. So a study is needed to find out
what can affect the level of customer loyalty in the
International Supply Chain Department. The study was
conducted with a total of 75 respondents. The data was
collected through an instrument on the questionnaire
whose results were changed based on the Likert scale
and tested first before analyzing the data using the path
analysis method. The results showed that operational
performance and the use of e-bussiness technology had a
significant positive influence on the implementation of
supply chain management. Furthermore, the
implementation of supply chain management in
accordance with operational performance and the use of
e-bussiness technology has an impact on increasing the
level of customer loyalty, so that the implementation of
supply chain management as an intervening variable is
proven to function to strengthen the influence of
operational performance and the use of e-bussiness
technology on customer loyalty.
Keywords :
operationalwork, use of e-Bussines technology, implementation of supply chain management, and customerloyalty.
