Evaluating the Influence of Online Payment Interfaces on Customer Satisfaction


Authors : Dr. Swati Santosh Jagtap

Volume/Issue : Volume 9 - 2024, Issue 6 - June


Google Scholar : https://tinyurl.com/3ah6b59d

Scribd : https://tinyurl.com/28xs4sed

DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUN1825

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.


Abstract : Online payment interfaces play a critical role in modern economies, shaping consumer behavior and offering opportunities to enhance their efficacy and security. India has witnessed a significant rise in digital payment transactions, notably BHIM UPI recording 8.03 billion transactions amounting to ₹12.98 lakh crore in January 2023 alone. By December 2022, the country had logged approximately 9.19 billion digital transactions for the fiscal year 2022-23[1]. This paper investigates the satisfaction levels of 400 respondents in Pune city regarding online payment platforms such as PhonePe, GooglePay, and Paytm, and presents actionable recommendations based on the study's findings.

Keywords : UPI, Online Payments Interface, PhonePe, Paytm.

References :

  1. Ministry of Electronics & IT. (2023, February 8). Digital Transactions in India. Press Information Bureau, Government of India. Retrieved from https://pib.gov.in/PressReleasePage.aspx?PRID=1897272
  2. Reserve Bank of India, National Payments Corporation of India, & Banks. (2023). Growth of Digital Payments in India. Retrieved from https://pib.gov.in/PressReleasePage.aspx?PRID=1897272
  3. Statista. (2023). Digital Payments - Worldwide. Retrieved from https://www.statista.com/statistics/296453/digital-payment-transaction-value-worldwide/
  4. Sharma, P., & Singh, M. (2020). NEP 2020: A Paradigm Shift in Indian Education System. International Journal of Research and Analytical Reviews, 7(3), 35-42. Retrieved from http://ijrar.com/upload_issue/ijrar_issue_2372.pdf
  5. Joshi, R., & Desai, K. (2021). The Role of NEP 2020 in Enhancing Graduate Employability. International Journal of Educational Management, 35(6), 1120-1134. doi:10.1108/IJEM-09-2020-0421
  6. Choudhary, R., & Mishra, P. (2022). The Impact of NEP 2020 on Graduate Employability in India. “Journal of Education and Work”, 35(2), 180-193. doi:10.1080/13639080.2022.1960395
  7. Ghosh, A., & Banerjee, S. (2022). NEP 2020: Bridging the Gap between Education and Employment. “Journal of Educational Research and Development”, 14(3), 88-95. doi:10.20431/JERD.2022.14.3.08
  8. Gupta, R., & Kumar, A. (2021). Impact of NEP 2020 on Higher Education in India. “Journal of Education and Practice”, 12(7), 45-52. doi:10.7176/JEP/12-7-06
  9. Joshi, R., & Desai, K. (2021). The Role of NEP 2020 in Enhancing Graduate Employability. “International Journal of Educational Management”, 35(6), 1120-1134. doi:10.1108/IJEM-09-2020-0421
  10. Kumar, P., & Gupta, R. (2021). NEP 2020: A Paradigm Shift in Indian Education System. “International Journal of Research and Analytical Reviews”, 7(3), 35-42. Retrieved from http://ijrar.com/upload_issue/ijrar_issue_2372.pdf
  11. Mehta, N., & Roy, S. (2021). Integrating Skill Development in Higher Education through NEP 2020. “Journal of Higher Education Policy and Management”, 43(4), 415-428. doi:10.1080/1360080X.2021.1895867
  12. Ministry of Electronics & IT. (2023, February 8). Digital Transactions in India. “Press Information Bureau, Government of India”. Retrieved from https://pib.gov.in/PressReleasePage.aspx?PRID=1897272
  13. Reddy, V., & Patel, S. (2021). NEP 2020 and the Future of Skill Development. *Skills and Development Journal*, 9(1), 55-64. doi:10.21839/SDJ.2021.9.1.254
  14. Sharma, P., & Singh, M. (2020). NEP 2020: A Paradigm Shift in Indian Education System. “International Journal of Research and Analytical Reviews”, 7(3), 35-42. Retrieved from http://ijrar.com/upload_issue/ijrar_issue_2372.pdf
  15. Statista. (2023). Digital Payments - Worldwide. Retrieved from https://www.statista.com/statistics/296453/digital-payment-transaction-value-worldwide/

Online payment interfaces play a critical role in modern economies, shaping consumer behavior and offering opportunities to enhance their efficacy and security. India has witnessed a significant rise in digital payment transactions, notably BHIM UPI recording 8.03 billion transactions amounting to ₹12.98 lakh crore in January 2023 alone. By December 2022, the country had logged approximately 9.19 billion digital transactions for the fiscal year 2022-23[1]. This paper investigates the satisfaction levels of 400 respondents in Pune city regarding online payment platforms such as PhonePe, GooglePay, and Paytm, and presents actionable recommendations based on the study's findings.

Keywords : UPI, Online Payments Interface, PhonePe, Paytm.

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