Authors : Oganga George Onong’no; Dr. Yasin Kuso Ghabon

Volume/Issue : Volume 11 - 2026, Issue 2 - February

Google Scholar : https://tinyurl.com/yddumn3k

Scribd : https://tinyurl.com/jp3hje8p

DOI : https://doi.org/10.38124/ijisrt/26feb1492

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Abstract : This paper discusses the communicative success of the public policy in the community on local level in Kenya, considering specifically the case concerning the change of the National Health Insurance Fund into the Social Health Authority in Kisumu County. It is a well-known fact that effective communication is one of the most crucial factors of policy success as it defines the level of awareness, understanding, participation, and compliance among the citizens (Anderson, 2015). Based on the communication theory and policy literature, the paper will examine the channels employed in passing information, the level of community understanding, and structural and contextual issues including language barrier, low literacy rate, poor feedback system, and political interference. Empirical observations show that despite the use of various communication channels, there were still major gaps, which led to moderately high rates of enrollment and confusion among the population on the issue of eligibility and benefits. The results highlight the fact that communication is not just an enabling component of the policy implementation, but a key pillar of participatory governance. The research arrives at the conclusion that much better communication strategies that are people-centered are necessary to increase trust, accountability, and positive policy results on the grassroots.

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