Authors :
Vikas Thakur; Sneh Dalal; Roovi Tripathi; Sourav Saha; Jiya Mohiuddin Syed; Prajwal Parag Phadtare
Volume/Issue :
Volume 8 - 2023, Issue 9 - September
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/yk2w7ppw
DOI :
https://doi.org/10.5281/zenodo.8406183
Abstract :
The research is focused on Electric 4w Adoption and Buying behaviours of Indian consumers.This research has been
conducted to understand the consumer needs and prefrences w.r.t to their electric 4w purchasing decision. A brief but
very compehensive framework has been devised to identify the consumers needs & Desires. This research focused on
Urban,Suburban and Rural consumers of India.
World wide consumers are willing to adopt sustainable mode of Mobility and Electric 4w are on the top of personal
mobility space.
This reaearch has identified the key reasons and motivators which influence the electric 4w buying decision.This
comperhensive study has made a crucial attampt to synthesise strong Product & Marketing Strategry to accelerate the
EV Adoption.
The research is focused on Electric 4w Adoption and Buying behaviours of Indian consumers.This research has been
conducted to understand the consumer needs and prefrences w.r.t to their electric 4w purchasing decision. A brief but
very compehensive framework has been devised to identify the consumers needs & Desires. This research focused on
Urban,Suburban and Rural consumers of India.
World wide consumers are willing to adopt sustainable mode of Mobility and Electric 4w are on the top of personal
mobility space.
This reaearch has identified the key reasons and motivators which influence the electric 4w buying decision.This
comperhensive study has made a crucial attampt to synthesise strong Product & Marketing Strategry to accelerate the
EV Adoption.
