Empowering Women Entrepreneurs for Sustainable Success (Women and Sustainability)


Authors : Pratichi Dash; Susanta Kumar Mishra

Volume/Issue : Volume 9 - 2024, Issue 12 - December

Google Scholar : https://tinyurl.com/3ppm9jma

Scribd : https://tinyurl.com/3vm6yn2v

DOI : https://doi.org/10.5281/zenodo.14557999

Abstract : The critical contribution of women to the establishment of a sustainable, carbon-free planet must not be undervalued or overlooked in any way. Their disposition and involvement in sustainability are highly significant, regardless of whether they are performing the role of a housewife or leading as entrepreneurs. Women entrepreneurs are effectively leading sustainable business practices across many industries, from construction to cosmetics. Green entrepreneurial biases can subtly affect strategic decision-making and should be taken into account by policymakers when implementing ecologically sustainable projects. The significance and focus on sustainability as a necessity have markedly intensified in recent decades. As the effects of climate change and green entrepreneurship escalate globally, marked by rising temperatures, the slow extinction of flora and fauna, and diminishing groundwater resources, the importance of sustainability has become paramount. For decades, women have conventionally held the role of major decision-makers in their households, selecting things and services. They prioritise the welfare of their families and the larger community, striving to prevent any possible harm. Currently, as women acquire power and influence across all domains, a considerable proportion have adopted this perspective in their business pursuits. The primary objective of this research is to examining whether female entrepreneurs show a strong p reference for environmentally conscious business practice s and will play a pivotal role in attaining future sustainabl e development. This research delves into the significant contribution of women to sustainable entrepreneurship, exploring the unique challenges they face, highlighting inspiring success stories, and providing a blueprint for fostering their continued growth and impact. Supporting women-owned SMEs isn’t just about gender equality, it is about unlocking the full potential of our global economy and ensuring a healthier planet for generations to come.

Keywords : Women, Entrepreneurs, Sustainability, Challenges, Gender Equality

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The critical contribution of women to the establishment of a sustainable, carbon-free planet must not be undervalued or overlooked in any way. Their disposition and involvement in sustainability are highly significant, regardless of whether they are performing the role of a housewife or leading as entrepreneurs. Women entrepreneurs are effectively leading sustainable business practices across many industries, from construction to cosmetics. Green entrepreneurial biases can subtly affect strategic decision-making and should be taken into account by policymakers when implementing ecologically sustainable projects. The significance and focus on sustainability as a necessity have markedly intensified in recent decades. As the effects of climate change and green entrepreneurship escalate globally, marked by rising temperatures, the slow extinction of flora and fauna, and diminishing groundwater resources, the importance of sustainability has become paramount. For decades, women have conventionally held the role of major decision-makers in their households, selecting things and services. They prioritise the welfare of their families and the larger community, striving to prevent any possible harm. Currently, as women acquire power and influence across all domains, a considerable proportion have adopted this perspective in their business pursuits. The primary objective of this research is to examining whether female entrepreneurs show a strong p reference for environmentally conscious business practice s and will play a pivotal role in attaining future sustainabl e development. This research delves into the significant contribution of women to sustainable entrepreneurship, exploring the unique challenges they face, highlighting inspiring success stories, and providing a blueprint for fostering their continued growth and impact. Supporting women-owned SMEs isn’t just about gender equality, it is about unlocking the full potential of our global economy and ensuring a healthier planet for generations to come.

Keywords : Women, Entrepreneurs, Sustainability, Challenges, Gender Equality

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