Authors : Venkatesh A.

Volume/Issue : Volume 9 - 2024, Issue 11 - November

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Google Scholar : https://tinyurl.com/djayj5zv

Scribd : https://tinyurl.com/5x5u969n

DOI : https://doi.org/10.38124/ijisrt/IJISRT24NOV026

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Abstract : The rapid growth of e-commerce in India has cemented Bangalore Urban District as a vital area for digital commerce, fueled by its advanced technological infrastructure and consumer base. This study investigates emerging trends such as mobile commerce, omnichannel retail, and social commerce, and examines their impact on local businesses. Through analyzing secondary data and industry insights, this paper identifies factors driving these trends, including high smartphone penetration, an expanding digital economy, and the unique tech ecosystem in Bangalore. The findings underscore the opportunities and challenges for businesses in Bangalore to navigate this competitive sector effectively, providing recommendations on leveraging digital innovations to foster growth.

Keywords : E-Commerce, Bangalore Urban District, Mobile Commerce, Omnichannel Retail, Social Commerce, Consumer Trends, Digital Infrastructure, Local Business Strategies.

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