Effectiveness and Challenges of Social Media Marketing


Authors : Andy Wijaya; Sisca; Erbin Chandra

Volume/Issue : Volume 5 - 2020, Issue 12 - December

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/2XcQihG

The era of digitization has drastically changed the marketing patterns of entrepreneurs over the past few decades. One of the most widely used media today is social media, which is used to communicate and share with consumers. This research explores the effectiveness of marketing through social media that impact increasing income while looking at challenges that can reduce effectiveness. Data collection is done by distributing online questionnaires to students who do product marketing through social media platforms. The results showed that students often use social media for marketing their products but rarely get comments on their posts. The results also showed that most students said consumers often ask for information and buy products after seeing posts about products on social media. However, most consumers rarely purchase products in large quantities and rarely buy other variants of products sold by students. Also, most consumers again rarely re-post and disseminate information about product promotion through their social media. The advice from this study results is that students should take advantage of the polling, quiz, and questioning features on social media to attract comments from consumers. Students may also consider marketing their products to companies outside the end consumer to get orders in large quantities. Then, to encourage consumers to re-post products, students can run events such as giveaways, cashback, and free shipping, as well as challenges.

Keywords : Social Media, Effectiveness, Challenges, Marketing.

CALL FOR PAPERS


Paper Submission Last Date
31 - March - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe