Authors :
Adil Ashari; Tafiprios, Dr,MM
Volume/Issue :
Volume 6 - 2021, Issue 4 - April
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3vNOf2O
Abstract :
This study aims to analyze the influence of
Service Quality, Electronic Word of Mouth, Web
Quality, Trust, and Purchasing Decisions. The object of
this research Matahari.com, and the number of sample
determined is 280 respondents using a calculation
method based on theory Hair formula multiplied by 5.
Sampling convenience method, date collection method
using questionnaire, and analysis using Partial Least
Square (PLS). The results of the study are known that
the Quality of Service affects Purchasing Decisions,
Electronic Word of Mouth affects Purchasing Decisions,
Web Quality affects Purchasing Decisions, Trust affects
Purchasing Decisions.
Keywords :
Service Quality, Electronic Word of Mouth, Web quality, Trust, Purchasing Decision.
This study aims to analyze the influence of
Service Quality, Electronic Word of Mouth, Web
Quality, Trust, and Purchasing Decisions. The object of
this research Matahari.com, and the number of sample
determined is 280 respondents using a calculation
method based on theory Hair formula multiplied by 5.
Sampling convenience method, date collection method
using questionnaire, and analysis using Partial Least
Square (PLS). The results of the study are known that
the Quality of Service affects Purchasing Decisions,
Electronic Word of Mouth affects Purchasing Decisions,
Web Quality affects Purchasing Decisions, Trust affects
Purchasing Decisions.
Keywords :
Service Quality, Electronic Word of Mouth, Web quality, Trust, Purchasing Decision.
