Authors :
Vera Yulia; Alugoro Mulyowahyudi
Volume/Issue :
Volume 8 - 2023, Issue 1 - January
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3kYbAic
DOI :
https://doi.org/10.5281/zenodo.7588382
Abstract :
- The purpose of this study was to determine the
effect of perceived usefulness, perceived ease of use,
perceived price and perceived trust on repurchase
intentions with perceived trust as an intervening variable.
The sampling technique used purposive sampling with a
total of 155 respondents who use Gofood application.
Collecting data using a online questionnaire with a Likert
Scale. This study uses the Structural Equation Modeling
(SEM) method through the smartPLS 3.0 program to
process data. The results showed that perceived usefulness,
perceived ease of use, and perceived price had a positive
and significant effect on perceived trust, perceived
usefulness had a positive and significant effect on
repurchase intentions, perceived ease of use had an effect
positive and not significant on repurchase intention,
perceived price has a positive and not significant effect on
repurchase intention, and perceived trust has a positive
and significant effect on repurchase intention. The
perceived trust variable as a mediator can strengthen
between perceived usefulness, perceived ease of use, and
perceived price to repurchase intention.
Keywords :
Perceived Usefulness, Perceived Ease of Use, Perceived Price, Perceived Trust, Repurchase Intention.
- The purpose of this study was to determine the
effect of perceived usefulness, perceived ease of use,
perceived price and perceived trust on repurchase
intentions with perceived trust as an intervening variable.
The sampling technique used purposive sampling with a
total of 155 respondents who use Gofood application.
Collecting data using a online questionnaire with a Likert
Scale. This study uses the Structural Equation Modeling
(SEM) method through the smartPLS 3.0 program to
process data. The results showed that perceived usefulness,
perceived ease of use, and perceived price had a positive
and significant effect on perceived trust, perceived
usefulness had a positive and significant effect on
repurchase intentions, perceived ease of use had an effect
positive and not significant on repurchase intention,
perceived price has a positive and not significant effect on
repurchase intention, and perceived trust has a positive
and significant effect on repurchase intention. The
perceived trust variable as a mediator can strengthen
between perceived usefulness, perceived ease of use, and
perceived price to repurchase intention.
Keywords :
Perceived Usefulness, Perceived Ease of Use, Perceived Price, Perceived Trust, Repurchase Intention.
