Effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Price to Repurchase Intention: Mediating Role of Perceived Trust


Authors : Vera Yulia; Alugoro Mulyowahyudi

Volume/Issue : Volume 8 - 2023, Issue 1 - January

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3kYbAic

DOI : https://doi.org/10.5281/zenodo.7588382

- The purpose of this study was to determine the effect of perceived usefulness, perceived ease of use, perceived price and perceived trust on repurchase intentions with perceived trust as an intervening variable. The sampling technique used purposive sampling with a total of 155 respondents who use Gofood application. Collecting data using a online questionnaire with a Likert Scale. This study uses the Structural Equation Modeling (SEM) method through the smartPLS 3.0 program to process data. The results showed that perceived usefulness, perceived ease of use, and perceived price had a positive and significant effect on perceived trust, perceived usefulness had a positive and significant effect on repurchase intentions, perceived ease of use had an effect positive and not significant on repurchase intention, perceived price has a positive and not significant effect on repurchase intention, and perceived trust has a positive and significant effect on repurchase intention. The perceived trust variable as a mediator can strengthen between perceived usefulness, perceived ease of use, and perceived price to repurchase intention.

Keywords : Perceived Usefulness, Perceived Ease of Use, Perceived Price, Perceived Trust, Repurchase Intention.

CALL FOR PAPERS


Paper Submission Last Date
29 - February - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe