Effect of Market Orientation on Learning Orientation to Reach Competitive Advantage Rural Credit Banks in East Java Province - Indonesia


Authors : Tri Marhaeni Widiastuti, Dr.Taher Alhabsji, Dr. Suharyono,MA, Dr.Zaiunul Arifin,MS

Volume/Issue : Volume 5 - 2020, Issue 4 - April

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/3aNJ4Fl

Abstract : Competition in the banking sector which is increasingly competitive in the era of globalization requires a bank to find a way out to be able to compete and excel, including in this case the Rural Credit Bank (BPR). Market orientation and learning orientation become moments that contribute to increasing the bank's competitive advantage.

Keywords : Market Orientation, Learning Orientation, Competitive Advantage.

Competition in the banking sector which is increasingly competitive in the era of globalization requires a bank to find a way out to be able to compete and excel, including in this case the Rural Credit Bank (BPR). Market orientation and learning orientation become moments that contribute to increasing the bank's competitive advantage.

Keywords : Market Orientation, Learning Orientation, Competitive Advantage.

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