Authors :
Nur Anisa; Setyo Riyanto
Volume/Issue :
Volume 5 - 2020, Issue 6 - June
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2YNVpXj
DOI :
10.38124/IJISRT20JUN485
Abstract :
This research aims to analyze the impact of
business performance and working culture on small
Micro Units (MSME) on the decision of consumer
purchasing in the middle of pandemic Covid-19, which
is happening today. The condition of Pandemic Covid19 is very influential on the economy in Indonesia in
every sector of business is no exception to existing
MSME. This research was conducted by spreading a
questionnaire of 122 respondents. The study uses a
descriptive method and quantitative approach; the data
obtained is analyzed using multiple linear regression
methods with the SPSS Statistic 25 application. The
results of this research showed that the influence of
business performance and working culture in MSME
has a significant influence on the decision of consumer
purchase in the middle of pandemic Covid-19.
Keywords :
Business Performance, Work Culture, Purchasing Decision, Covid-19
This research aims to analyze the impact of
business performance and working culture on small
Micro Units (MSME) on the decision of consumer
purchasing in the middle of pandemic Covid-19, which
is happening today. The condition of Pandemic Covid19 is very influential on the economy in Indonesia in
every sector of business is no exception to existing
MSME. This research was conducted by spreading a
questionnaire of 122 respondents. The study uses a
descriptive method and quantitative approach; the data
obtained is analyzed using multiple linear regression
methods with the SPSS Statistic 25 application. The
results of this research showed that the influence of
business performance and working culture in MSME
has a significant influence on the decision of consumer
purchase in the middle of pandemic Covid-19.
Keywords :
Business Performance, Work Culture, Purchasing Decision, Covid-19
