The research objective measures the
financial performance of companies in the trade,
services & investment sector by taking seven companies
listed on the Jakarta Stock Exchange during the 2014-
2018 period. The research method uses DuPont analysis
through measurement of return on equity and return on
assets that are useful in measuring the operating
performance of a company. Detailed financial analysis
of seven companies using the DuPont Analysis system
shows that investing in PT Kresna Graha Investama
Tbk, PT ABM Investama Tbk and PT Global
Mediacom Tbk will result in higher returns to
shareholders than investing in PT Bakrie and Brothers,
PT Polaris Investama , PT Alakasa Industrindo Tbk
and PT Saratoga Investama Sedaya Tbk.
Keywords : DuPont analysis, Financial Performance, Return On Asset, Return On Equity.