Authors : Sree Shivani Jandhyala; Dr. Navin Kumar

Volume/Issue : Volume 8 - 2023, Issue 7 - July

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/4wuee6pz

DOI : https://doi.org/10.5281/zenodo.8192102

Abstract : A considerable change has been noticed in the communication pattern among people using social networking sites. Using virtual media forms for expressing their hardest emotions rather than talking directly to the concerned individual. This shows the individual lacking their face-to-face communication ability, especially in a conflicting situation. The current study focused on employees with more than 2 years of experience in service and non-service sectors. The study used surveys with tele-interviews as a research methodology making the study qualitative by having one-one conversations. 31 working employees participated in the survey, where 11 members were interviewed through tele setup. The survey stated no substantial difference exists in the employees’ direct communication patterns due to the use of social networking sites for socialization. In contrast, a significant relationship exists between Entertainment and face-to-face communication. In the interviews, through participants’ disclosure, the use of social media is only for entertainment and stress relief, and direct conversations were made on the trends in social media.

Keywords : Virtual Media, Tele-Interviews, Social Networking Sites, Socialization, Face-To-Face Communication.