Authors :
Khurelnyam Samdan; Naranzaya Batkhuyag
Volume/Issue :
Volume 8 - 2023, Issue 5 - May
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://t.ly/dzcSj
DOI :
https://doi.org/10.5281/zenodo.7968804
Abstract :
This paper focuses on the role and
importance of a website in providing better
opportunities for universities in Mongolia. University
website is a powerful and influential tool for universities
to promote and represent themselves both domestically
and internationally. For the study, Critical discourse
analysis was applied to describe, analyze and interpret
the textual and visual representations on the official
websites of eight universities in Mongolia. In other
words, this study examined how the universities in the
sample utilized language for their official websites to
disseminate information, create their distinctive identity,
enhance their reputation, last but not least, to attract
prospective students.
Keywords :
Textual and Visual Representation, Disseminate Information, Faculty, Achievement.
This paper focuses on the role and
importance of a website in providing better
opportunities for universities in Mongolia. University
website is a powerful and influential tool for universities
to promote and represent themselves both domestically
and internationally. For the study, Critical discourse
analysis was applied to describe, analyze and interpret
the textual and visual representations on the official
websites of eight universities in Mongolia. In other
words, this study examined how the universities in the
sample utilized language for their official websites to
disseminate information, create their distinctive identity,
enhance their reputation, last but not least, to attract
prospective students.
Keywords :
Textual and Visual Representation, Disseminate Information, Faculty, Achievement.