Authors : Dr. Ghouse Mohiyaddin Sharif G.M; Maryam Hilal Abdullah Salim Al Jabri; Noor Said Mohamed Al Wahibi; Wasan Khalil Nabhan Al Mamari

Volume/Issue : Volume 9 - 2024, Issue 5 - May

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DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAY976

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Abstract : Handicraft is any country pride and craft makers represent any country's culture by displaying their products in the local market and abroad. Handicraftmen having huge artisian skill but lack of marketing techniques hinders their goal of reaching national and international markets. This paper aims to study the barricades and issues of Omani caraftmen in marketing their products and proposed a novel model by digital trnaformation of marketing channels to solve their marketing short commings.

Keywords : Handicrafts, Marketing Skills,Digital Transformation.

References :

1. Qasim Al-Mamari, Hamda Al-Shihi and Ali Al-Musawi. (2018). Handicrafts and Technological Integration in. HANDCRAFTS.
2. Badar Almamari, Fakhriya Al-Yahayai, Mohammed Al-Amri. (2020). Traditional Omani Crafts approaches to identity. Technium Social Sciences Journal, 566-578.
3. Dutton, R. (2002). Handicrafts in Oman and their role in rural community development. 341-352.