Digital Marketing Strategy Through Digital Channelsin Promoting Product

Authors : Rifqi Muzakki Syahputra

Volume/Issue : Volume 6 - 2021, Issue 1 - January

Google Scholar :

Scribd :

The rapid development of the internet and its usability, which significantly affects today's human life, make the internet one of the most fundamental technologies globally. Amidst this, one of the subscription-based television companies or pay-television created integrated marketing communication that utilises the internet as a tool to promote its products. This study aimed to investigate the strategies and roles of some digital marketing platforms such as websites, search engine marketing, online public relations, display advs, E-mail marketing, and social media marketing in promoting products. This research was designed as a qualitative-descriptive by conducting interviews, participant observations, and involving short-listed digital marketing-related documentation and literature. In this research, findings showed that digital marketing strategies play a vital role in promoting products. Besides, all digital marketing strategies have their advantages in planning, implementation, and evaluation. This research indicated that all existing digital marketing strategies have been well-implemented

Keywords : Digital Marketing, Integrated Marketing Communication, Promotion, Marketing Communication Strategy


Paper Submission Last Date
31 - May - 2023

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.