Digital Engagements with Visitors during Covid-19: A Case Study of Digha Science Centre


Authors : V.S. Ramachandran; Niranjan Gupta; Debasis Dhar; Ganesh Ram; Titirsha Mukherjee

Volume/Issue : Volume 6 - 2021, Issue 12 - December

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/32LtvQ3

The effect of Covid-19 pandemic has been felt across everyone’s life. It has affected all economic sectors, including museums. Digha Science Centre also experienced drastic financial losses after the imposition of lockdown. Previous study indicated role of digital practices adopted by Science Museums while this study by Digha Science Centre focused on role of digital media, social media engagement and future planning in the situation like Covid-19 temporary closure. Usage of digital practices, during the Covid-19 times, can be said, as the perfect utilization of existing available technology. Facebook is the primary social media platform, used in this case study. In the scarcity of the best tool to determine social media engagement, likes, shares and comments were used for the same.

Keywords : Museum, Digital, social media, Covid-19, temporary closure.

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