Authors :
Renato L. Virola
Volume/Issue :
Volume 8 - 2023, Issue 1 - January
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3I73ooX
DOI :
https://doi.org/10.5281/zenodo.7619616
Abstract :
Cabanatuan’s longganisa today have been
becoming popular across the region, to improve the
marketing strategies, production, management, and
cooperation among business owners of longganisa products
is through implementing new holistic business strategies.
This research aimed to find out how longganisa
entrepreneurs in Cabanatuan City used the concept of
cooperation, and examined its significant impact on their
present undertakings. Furthermore, this research analyzed
the contribution of the establishment of cooperative among
the vendors of longganisa with the support of the
Cabanatuan City local government, which may possibly
improve the livelihood of our small business owners of
longganisa. The respondents of the study were the twenty
(20) registered owners of longganisa business in
Cabanatuan City. The researcher used a questionnaire
checklist for collecting the data which measured different
variables such as the capital of the business, marketing
knowledge, the reasons patronizing their longganisa and
challenges encountered which are all related to running a
longganisa business.
Keywords :
Longganisa, Longganisa Business, Cooperative, Challenges.
Cabanatuan’s longganisa today have been
becoming popular across the region, to improve the
marketing strategies, production, management, and
cooperation among business owners of longganisa products
is through implementing new holistic business strategies.
This research aimed to find out how longganisa
entrepreneurs in Cabanatuan City used the concept of
cooperation, and examined its significant impact on their
present undertakings. Furthermore, this research analyzed
the contribution of the establishment of cooperative among
the vendors of longganisa with the support of the
Cabanatuan City local government, which may possibly
improve the livelihood of our small business owners of
longganisa. The respondents of the study were the twenty
(20) registered owners of longganisa business in
Cabanatuan City. The researcher used a questionnaire
checklist for collecting the data which measured different
variables such as the capital of the business, marketing
knowledge, the reasons patronizing their longganisa and
challenges encountered which are all related to running a
longganisa business.
Keywords :
Longganisa, Longganisa Business, Cooperative, Challenges.
