Authors :
Witri Nur April Aini; Wahyu Hari Haji
Volume/Issue :
Volume 8 - 2023, Issue 1 - January
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3WVU4IJ
DOI :
https://doi.org/10.5281/zenodo.7601403
Abstract :
The purpose of this study aims to analyze the
important factors to increase tourist satisfaction at Travel
Honey Bee Scout Park. Questionnaires were given to
tourists who have visited Beehive Tourism Park for the last
five years, obtained 210 respondents using a purposive
sampling technique. The analytical method used in this
study is Structural Equation Modeling (SEM). Data
processed with SmartPLS 3.0. The results confirm that; eWOM and Travel Motivation have a positive but not
significant effect on visiting decisions. Tourist Attraction
has a positive and significant effect on visiting decisions; eWOM and Travel Motivation have a positive and
insignificant effect on tourist satisfaction; Tourist
Attraction has a positive and significant effect on tourist
satisfaction; Visiting Decisions have a positive and
significant impact on Tourist Satisfaction. Tourist
Attraction is the variable that has the greatest influence on
Tourist Satisfaction.
Keywords :
E-WOM, Travel Motivation, Tourist Attraction, Visiting Decisions, Tourist Satisfaction, Bee Tourism Park.
The purpose of this study aims to analyze the
important factors to increase tourist satisfaction at Travel
Honey Bee Scout Park. Questionnaires were given to
tourists who have visited Beehive Tourism Park for the last
five years, obtained 210 respondents using a purposive
sampling technique. The analytical method used in this
study is Structural Equation Modeling (SEM). Data
processed with SmartPLS 3.0. The results confirm that; eWOM and Travel Motivation have a positive but not
significant effect on visiting decisions. Tourist Attraction
has a positive and significant effect on visiting decisions; eWOM and Travel Motivation have a positive and
insignificant effect on tourist satisfaction; Tourist
Attraction has a positive and significant effect on tourist
satisfaction; Visiting Decisions have a positive and
significant impact on Tourist Satisfaction. Tourist
Attraction is the variable that has the greatest influence on
Tourist Satisfaction.
Keywords :
E-WOM, Travel Motivation, Tourist Attraction, Visiting Decisions, Tourist Satisfaction, Bee Tourism Park.