The development of information technology especially in Internet, Internet is a global network that combines computer networks from the whole world, which allows communication and interaction between each other in the whole world. So, a rapid internet technology development will support the implementation of e-commerce system in selling product. The purpose of this study is to design an e-commerce website for Atikah’s Closet Online Shop that accommodates various needs of the customer. The method that is being used by the writer is to do a structured analysis using a cluster of phases, called systems development life cycle (SDLC). Among various model of SDLC, waterfall model is chosen. Waterfall system development method is a cluster of activities that is done in system development, starting from problem identification, customer needs analysis, implementation designing, integration, system test, application and conservation. This model offers a software making method in a more realistic way. In addition, Quality Function Deployment (QFD) analysis is done to recognize the customer’s need for the design and website requirements required so that the website design can match the customer’s needs.

Keywords : Website, Quality Function Deployment, Ecommerce designing, SDLC, Waterfall Model.