Authors : Xyle Maine M. Chan; Katrina Allysa D. Gonzaga; Kristine Joy D. Camaso; Ace Virgel T. Batingal, Chra

Volume/Issue : Volume 11 - 2026, Issue 4 - April

Google Scholar : https://tinyurl.com/ewcxhwuc

Scribd : https://tinyurl.com/2uwmrr8j

DOI : https://doi.org/10.38124/ijisrt/26apr888

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This study explores the role of multicultural nano-influencers in Pagadian City, focusing on full-time student influencers from both Christian and Muslim backgrounds. With an emphasis on full-time student influencers from both Christian and Muslim backgrounds, this study investigates the function of multicultural nano-influencers in Pagadian City. Case 2 explores the experiences of Muslim nano-influencers, while Case 1 looks at Christian nano-influencers. Both groups make strategic use of social media sites like Facebook, Instagram, and TikTok to engage diverse audiences, support local businesses, and promote cultural authenticity. The results show that these influencers manage difficulties like shifting algorithms and scarce resources by remaining flexible, reliable, and pertinent. Their emphasis on audience-centric content strategies and cultural representation is largely responsible for their success. Although the study offers insightful information about localized influencer marketing, Pagadian City is the only area it covers. In order to evaluate the influence of nano-influencers on marketing efficacy, future research could examine their experiences in various cultural or geographical contexts as well as their partnerships with bigger brands. One useful suggestion is to encourage nearby companies to work with nano-influencers to improve their online visibility while incorporating themes that are culturally relevant. Furthermore, creating training courses in analytics, content production, and digital marketing could give influencers the tools they need to handle new problems. The impact of nano-influencers on consumer behavior and the viability of their tactics in larger markets should also be examined in future studies. Ultimately, this study emphasizes how important multicultural nano-influencers are to creating meaningful audience engagement and advancing cultural representation in the current digital environment.

Keywords : Multicultural Nano-Influencers, Pagadian City, Social Media Platforms, Cultural Representation.

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