Authors : Muhamad Irsyad Fajar Khoiruddin; Basthoumi Muslih

Volume/Issue : Volume 9 - 2024, Issue 5 - May

Google Scholar : https://tinyurl.com/5yjstfkm

Scribd : https://tinyurl.com/5czhr3n9

DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAY262

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Micro, small and medium enterprises (MSMEs) are an important sector in an economy and create jobs. However, many MSMEs fail in just a few years. This research has a role in understanding how Customer Validation can develop and increase opportunities in MSMEs. This research aims to develop Nuggedang business strategies. This research is qualitative research with a descriptive approach. This research involved 10 informants who were consumers of Nuggedang business. Determining the number of informants based on the 5S Technique. The analysis technique used is the interactive technique from Miles & Huberman. The validation results of Nuggedang business products stated that products from Nuggedang business had a positive influence on community needs. From Validation Customer has been done is that there are several suggestions and assessments on Nuggedang business products to be able to develop products to be even better. In this research, taste variants, product shapes and product packaging are very important for a product. In this case, Nuggedang business succeeded in getting a taste that its customers liked, so that consumers were able to recognize products from Nuggedang business.

Keywords : Customer Validation, Development Strategy, MSMEs.

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