Authors : Denmark S. Ruiz; Reshyl Gabat-Lopez; Carolyn M. Jayo; Jhona C. Cagol; Melchie A. Apura; Armando C. Caparida; Mariafe M. Caparida; Yonalyn A. Espero

Volume/Issue : Volume 9 - 2024, Issue 1 - January

Google Scholar : http://tinyurl.com/2we3ua5f

Scribd : http://tinyurl.com/58n9mb9u

DOI : https://doi.org/10.5281/zenodo.10522272

Abstract : This study aimed to evaluate the satisfaction level of respondents regarding online shopping, specifically conducted at the Philippine College Foundation in Valencia City, Bukidnon over two weeks in October 2023. The survey gathered responses from 157 Bachelor of Science in Business Administration students enrolled in the first semester of the 2023-2024 academic year, all of whom had experience with online shopping. Descriptive statistics including frequency, mean, and standard deviation were utilized by the researchers to address the study's objectives. The data collection involved a self-designed questionnaire crafted to comprehensively capture the essential facets of the study. The findings revealed a prevalent satisfaction among respondents in various aspects of online shopping, notably in terms of convenience, product delivery, and product quality, which significantly influenced overall customer satisfaction within the online shopping context. This indicates a strong inclination among respondents towards favoring online shopping as a preferred method for making purchases.

Keywords : Customer Satisfaction, Online Shopping.