Authors :
Seema Rani Giri
Volume/Issue :
Volume 7 - 2022, Issue 12 - December
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3ieiKhA
DOI :
https://doi.org/10.5281/zenodo.7508701
Abstract :
This article is aimed at the study of the
growing revolution in digital marketing. In today’s
business environment digital marketing has taken a vast
area. Digital marketing has a wider scope as the pace of
technology is rapidly moving forward. Many companies
are transforming their activities with the help of digital
marketing. Companies are enriching their products in
the digital arena and also marketing strategies are being
adopted to the reach the target customer. Social media is
playing a vital role in this concern. The research was
been done during pandemic and it was found people are
very convenient to purchase the product by using digital
platform. As many of the shopping centers were closed
people starting using online purchase. Companies have
developed many Apps which helps the customer to
browse easily and find products and order utilities
through the respective Apps. The article throws light on
the current trends of digital marketing in broader sense.
The traditional and digital marketing differences are
tried to show in this paper through a small research. The
study is performed within Odisha. As the world has
already entered into epoch of technology, the digital
channel plays vital role in proliferation of sales of any
firm’s product.
This article is aimed at the study of the
growing revolution in digital marketing. In today’s
business environment digital marketing has taken a vast
area. Digital marketing has a wider scope as the pace of
technology is rapidly moving forward. Many companies
are transforming their activities with the help of digital
marketing. Companies are enriching their products in
the digital arena and also marketing strategies are being
adopted to the reach the target customer. Social media is
playing a vital role in this concern. The research was
been done during pandemic and it was found people are
very convenient to purchase the product by using digital
platform. As many of the shopping centers were closed
people starting using online purchase. Companies have
developed many Apps which helps the customer to
browse easily and find products and order utilities
through the respective Apps. The article throws light on
the current trends of digital marketing in broader sense.
The traditional and digital marketing differences are
tried to show in this paper through a small research. The
study is performed within Odisha. As the world has
already entered into epoch of technology, the digital
channel plays vital role in proliferation of sales of any
firm’s product.
