Authors :
Ikiyowere Tracy Edolo
Volume/Issue :
Volume 8 - 2023, Issue 1 - January
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3jaTnxG
DOI :
https://doi.org/10.5281/zenodo.7588446
Abstract :
This study examines corporate advertising and
the perception of host communities of oil companies with
relations to their CSR strategies in creating a beneficial
mutual relationship with host communities in the Niger
Delta Region. Qualitative approach was used by engaging
respondents with interviews techniques to arrive at the
findings. 200 copies of questionnaires were distributed with
a total of 174 returned. An overview of the concept of CSR,
CSR practices in the Niger Delta host communities
understanding and interpretation of their relationship with
oil companies and perception of oil companies CSR
practices are presented. The findings of this study shows
that oil companies engage in corporate advertising
thorough CSR. That the impact of oil companies CSR
strategies are more negative than positive. That the
perception of host communities towards oil companies is
that oil companies are using CSR to cover up with their
irresponsibility. And finally, the possibilities of corporate
advertising creating a mutual beneficial relationship
between oil companies and host communities in the Niger
Delta Region.
Keywords :
Corporate Advertising, Public Perception , Multinational Companies, Niger Delta , Host Communities.
This study examines corporate advertising and
the perception of host communities of oil companies with
relations to their CSR strategies in creating a beneficial
mutual relationship with host communities in the Niger
Delta Region. Qualitative approach was used by engaging
respondents with interviews techniques to arrive at the
findings. 200 copies of questionnaires were distributed with
a total of 174 returned. An overview of the concept of CSR,
CSR practices in the Niger Delta host communities
understanding and interpretation of their relationship with
oil companies and perception of oil companies CSR
practices are presented. The findings of this study shows
that oil companies engage in corporate advertising
thorough CSR. That the impact of oil companies CSR
strategies are more negative than positive. That the
perception of host communities towards oil companies is
that oil companies are using CSR to cover up with their
irresponsibility. And finally, the possibilities of corporate
advertising creating a mutual beneficial relationship
between oil companies and host communities in the Niger
Delta Region.
Keywords :
Corporate Advertising, Public Perception , Multinational Companies, Niger Delta , Host Communities.