This study portrays the importance of content marketing in the present marketing situations. Since the technology is updating and upgrading day by day the marketing techniques which are used to reach the customers are also refurbishing. To match with the current trend an astounding technique called content marketing has aroused to grab the attention of audiences. It exercises the phenomenon of writing the content of the product on the websites and thereby producing free information about the product to the visitors. it helps in creating the traffic of visitors through search engines. The content marketing helps in disclosing the effective information about the product features and other attributes that may create traffic of visitors on the WebPages that the organizations create. Since there are many companies using the content marketing techniques this paper also discusses various challenges that the organizations face by using content marketing and this paper contains various proposals in overcoming these challenges to acquire the attention of prospect audiences and also gain competitive advantage.
Keywords : Content Marketing, Refurbishing, Astounding, Challenges, Proposals, Prospects.