Authors : Moehadi

Volume/Issue : Volume 8 - 2023, Issue 6 - June

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/4f9unujm

DOI : https://doi.org/10.5281/zenodo.8204344

Abstract : This study aims to determine the effect of perceived trust and perceived convenience on consumptive behavior in the younger generation by utilizing technology identified in the use of digital wallets, E-wallets are one of the main alternatives that are currently growing rapidly in people's lives. the younger generation, especially in the use of electronic payments or digital payments, seeing these developments it is necessary to carry out further research on the factors that influence the consumptive behavior of the younger generation by using digital payment systems through a quantitative descriptive analysis approach. The results of a study conducted on 100 young generation respondents found that perceptions of trust have a significant and positive effect on the consumer behavior of the younger generation, thus increasing the perception of convenience felt by the younger generation in transacting through e-wallets. will have an impact on increasing consumptive behavior carried out by the younger generation. Perceived convenience does not have a significant effect on the younger generation so that the convenience offered by e-wallets is not a benchmark in increasing consumer behavior through the use of e-wallets, this is because the younger generation can understand everything very well and it is not a problem in using technology.

Keywords : Perception of Trust; Perception of Ease; Consumptive Behaviour.