Authors :
Kuntima Aimchai; Suttida Tongdon-um; Chayand Srinuangla
Volume/Issue :
Volume 9 - 2024, Issue 3 - March
Google Scholar :
https://tinyurl.com/mrpe4xny
Scribd :
https://tinyurl.com/c7xypm9h
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24MAR1748
Abstract :
The researcher aims to study Consumers
Discernment on Online Shopping, To study the personal
factors of consumers that have a relationship with the
decision to purchase products. Through the online
shopping channel of online consumers in Bangkok ,.to
study the marketing mix of consumers that have a
relationship with the decision to purchase products
online of online consumers in Bangkok., To study
consumer perceptions that have a relationship with the
decision to purchase products through Online shopping
channels of online consumers in Bangkok Population
and sample Data were collected from a group of 500
consumers who purchased products through online
channels in Bangkok., this research study The
researcher has formulated a conceptual framework from
the synthesis of concepts, theories, and research related
to Consumers Discernment on Online Shopping on the
concept ., [2]Kotler, Philip. Marketing management.
Pearson Prentice Hall. 2009.), (2023). Consumer
Perception towards Online Shopping) Data collection
tools/methods The tools used in the research are
Questionnaire by collecting data from consumers'
perceptions of online shopping. of online consumers in
Bangkok by method and using questionnaires as
(Questionnaire) through online channels consisting of
Consumer perception of online shopping consists of
exposure, intention to perceive, and understanding of
consumers towards online shopping in Bangkok.
showcasing blend comprising of cost, dispersion channels
Promoting advancement In terms of clear measurements
items, the measurements utilized are recurrence
(Recurrence), rate (Rate), cruel (Cruel) and standard
deviation (Standard Deviation). Reference
measurements examination. The insights utilized are t
tests (Autonomous Tests). t-test), One-Way Investigation
of Fluctuation (ANOVA), Relationship Examination, and
Stepwise Different Relapse Investigation. The results
showed The Leadership style and practitioner
motivation. Hypothesis 1(H1) Consumer perception of
online shopping Consisting of exposure, intention to
perceive, and understanding of consumers towards
online shopping. In Bangkok Affects the decision to
purchase products through the channel Online in
Bangkok, DE=0.16**. Accept the research hypothesis.
and Hypothesis 2 (H2) The marketing mix consists of
price and distribution channels. Marketing promotion
Product side of consumers towards online shopping In
Bangkok Affects the decision to purchase products
through the channel Online in Bangkok
DE=0.52*,IE=0.37*Accept.
Keywords :
Consumers , Discernment, Online Shopping.
The researcher aims to study Consumers
Discernment on Online Shopping, To study the personal
factors of consumers that have a relationship with the
decision to purchase products. Through the online
shopping channel of online consumers in Bangkok ,.to
study the marketing mix of consumers that have a
relationship with the decision to purchase products
online of online consumers in Bangkok., To study
consumer perceptions that have a relationship with the
decision to purchase products through Online shopping
channels of online consumers in Bangkok Population
and sample Data were collected from a group of 500
consumers who purchased products through online
channels in Bangkok., this research study The
researcher has formulated a conceptual framework from
the synthesis of concepts, theories, and research related
to Consumers Discernment on Online Shopping on the
concept ., [2]Kotler, Philip. Marketing management.
Pearson Prentice Hall. 2009.), (2023). Consumer
Perception towards Online Shopping) Data collection
tools/methods The tools used in the research are
Questionnaire by collecting data from consumers'
perceptions of online shopping. of online consumers in
Bangkok by method and using questionnaires as
(Questionnaire) through online channels consisting of
Consumer perception of online shopping consists of
exposure, intention to perceive, and understanding of
consumers towards online shopping in Bangkok.
showcasing blend comprising of cost, dispersion channels
Promoting advancement In terms of clear measurements
items, the measurements utilized are recurrence
(Recurrence), rate (Rate), cruel (Cruel) and standard
deviation (Standard Deviation). Reference
measurements examination. The insights utilized are t
tests (Autonomous Tests). t-test), One-Way Investigation
of Fluctuation (ANOVA), Relationship Examination, and
Stepwise Different Relapse Investigation. The results
showed The Leadership style and practitioner
motivation. Hypothesis 1(H1) Consumer perception of
online shopping Consisting of exposure, intention to
perceive, and understanding of consumers towards
online shopping. In Bangkok Affects the decision to
purchase products through the channel Online in
Bangkok, DE=0.16**. Accept the research hypothesis.
and Hypothesis 2 (H2) The marketing mix consists of
price and distribution channels. Marketing promotion
Product side of consumers towards online shopping In
Bangkok Affects the decision to purchase products
through the channel Online in Bangkok
DE=0.52*,IE=0.37*Accept.
Keywords :
Consumers , Discernment, Online Shopping.
