Authors : Dr. Mahendra Kumar; Vikas Parasariya; Sangeeta Yadav

Volume/Issue : Volume 11 - 2026, Issue 5 - May

Google Scholar : https://tinyurl.com/e8jh9acx

Scribd : https://tinyurl.com/2zy5p9sk

DOI : https://doi.org/10.38124/ijisrt/26May1517

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : The rapid proliferation of smart banking systems and growing global emphasis on environmental sustainability have together created a compelling context for examining consumer behavioral patterns toward green banking and green finance. This paper presents a secondary data-based research article that integrates consumer behavioral analytics with sustainable financial practices and digital banking technologies. Drawing on published academic literature, institutional reports, policy documents, and industry analyses from the period 2015–2026, the study systematically explores the determinants and dynamics of green finance adoption in smart banking ecosystems. The article examines the conceptual foundations of green banking and green finance, analyzes behavioral trends among digital banking consumers, and identifies the challenges and opportunities that define the current landscape of sustainable banking. The research employs a qualitative methodology encompassing systematic literature review, content analysis, thematic analysis, comparative analysis, and trend analysis. Findings reveal that smart banking technologies, consumer environmental awareness, digital trust, and enabling policy environments are key enablers of green finance adoption. The paper contributes to the growing body of literature at the intersection of behavioral finance, digital banking, and environmental sustainability, and offers actionable insights for banking institutions, policymakers, and future researchers.

Keywords : Green Banking, Green Finance, Consumer Behavioral Analytics, Sustainable Finance, Digital Banking, ESG Banking, Sustainable Consumer Behavior.

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