Authors :
Dr. P. Venkata Rao; Dr. S.Neelaveni; Dr. P. Gurumurthy
Volume/Issue :
Volume 6 - 2021, Issue 7 - July
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2VIWZul
Abstract :
Mesta (Hibiscus sabdarifa) is an important
fibre crop next to cotton and jute. Its fibre used in
manufacture of many fabric products. The study was
carried out in Vizianagaram district and Srikakulam
districts of North Coastal Zone of Andhra Pradesh. the
total sample size was 90. The data were collected with
semi structured interview schedule. The data were
analysed with suitable statistical tools. The constraints
elicited by the farmers were categorized into Production
Constraints, Marketing Constraints and SocioPsychological Constraints. Nearly 90-100 per cent of
the selected farmers expressed the majority constraints
related to marketing constraints particularly Low price
and non regulated market(100%), low MSP declared by
Jute Corporation of India(96.67%) and lack of storage
facilities and rural go downs(83.33) and SocioPsychological constraints particularly Labour scarcity
& High wage rate(97.78%), Superseding of maize
/Cotton to Mesta crop(94.44%), Use of plastics in place
of Mesta based products(93.33%) and Non availability
of water for retting(90%). It could be noticed that these
constraints were due to policy matter decisions and
improper implementation of govt. policies and schemes.
It is the dire necessity to increase the price for Mesta
produce (fibre) and establishment of regulated market
particularly at vizianagaram and srikakulam districts of
Andhra Pradesh to prevent the extinction of mesta crop.
Keywords :
Mesta Crop, Constraint Analysis, Retting, MSP, JCI, Adoption And Non Adoption
Mesta (Hibiscus sabdarifa) is an important
fibre crop next to cotton and jute. Its fibre used in
manufacture of many fabric products. The study was
carried out in Vizianagaram district and Srikakulam
districts of North Coastal Zone of Andhra Pradesh. the
total sample size was 90. The data were collected with
semi structured interview schedule. The data were
analysed with suitable statistical tools. The constraints
elicited by the farmers were categorized into Production
Constraints, Marketing Constraints and SocioPsychological Constraints. Nearly 90-100 per cent of
the selected farmers expressed the majority constraints
related to marketing constraints particularly Low price
and non regulated market(100%), low MSP declared by
Jute Corporation of India(96.67%) and lack of storage
facilities and rural go downs(83.33) and SocioPsychological constraints particularly Labour scarcity
& High wage rate(97.78%), Superseding of maize
/Cotton to Mesta crop(94.44%), Use of plastics in place
of Mesta based products(93.33%) and Non availability
of water for retting(90%). It could be noticed that these
constraints were due to policy matter decisions and
improper implementation of govt. policies and schemes.
It is the dire necessity to increase the price for Mesta
produce (fibre) and establishment of regulated market
particularly at vizianagaram and srikakulam districts of
Andhra Pradesh to prevent the extinction of mesta crop.
Keywords :
Mesta Crop, Constraint Analysis, Retting, MSP, JCI, Adoption And Non Adoption
